Lukas Goss

Beyond the music.

I build brands people don't just see, they hear and remember. Music is where I started. Today I also run an audio branding agency and a record label.

Goss Production

Sonic branding for businesses. We give brands a sound of their own: custom audio logos, jingles and soundtracks that make them instantly recognisable.

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  • Audio logos

    A short sound that makes your brand instantly recognisable, in an ad, an app or a phone call.

  • Jingles

    Melodies for ads and campaigns that people remember and hum after one listen.

  • UI sounds

    The small sounds of an app or product: clicks, confirmations and notifications that feel like your brand.

  • Themed soundtracks

    Music built around your story for videos, events and spaces.

Goss Production started in 2023 as a student company under Lietuvos Junior Achievement in Kaunas and grew into a profitable business with a team of three. We have made custom jingles and soundtracks for brands such as Radijas Kelyje.

Recognised along the way

  1. 2023Founded Goss Production as a student company in Lithuania and grew it into a profitable business.
  2. 2023Teamwork Award at the Student Companies Christmas eXpo.
  3. 20242nd place at the International Student Companies eXpo, plus "Best Marketing Solution" and "Best Student Company of Kaunas Region".
  4. 2024Won legal services for the business model pitch at the Hack4Achievement hackathon in Vilnius.
  5. 2025Lithuania's junior ambassador at EXPO 2025 in Osaka, Japan.
  6. 2026Founded BeHuman Records.

Speaking and mentoring

  • Speaker at national youth and startup conferences, including "Leadership: Trust-Based Teacher-Student Partnership".
  • Judge at the national Student Company EXPO and moderator at Junior Achievement innovation camps.
  • Mentor to younger students building their first student companies.
  • Social media strategist and video editor for Lietuvos Junior Achievement, reaching 400,000+ views in two months.

BeHuman Records

The self-release label Lukas runs with Manuel Bierer, founded in 2026. It is not a registered label yet. The long-term plan is to grow it into a full record label.

Lukas Goss at a glance

Roles
Founder and CEO of Goss Production, founder of BeHuman Records, music artist and producer
Studying
International Business at ESB Business School, Reutlingen University
Background
Classical music training (piano, music theory, choir, drums), then self-taught production from 2020
Languages
German, Lithuanian and English
Based in
Reutlingen, Germany
LinkedInAbout Lukas the artist